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Buyology

Mental Selling Approach Focused on not only How Sellers Sell but How Buyers Buy

Issues to Address:
  • Work in retail industry as salespersons
  • Work in frontline to face clients
  • Need to lead a team of salespersons
  • Work for business and process transformation for corporates
  • Manage and execute different projects in corporates
Program Focus:
  • Understanding both sellers and buyers are more complete ways for selling
  • Buyer Psychological Test 1: buyers like honest sellers?
  • Buyer Psychological Test 2: buyers like gifts?
  • Buyer Psychological Test 3: buyers like benefits?
  • 10 Psychological needs for buying
  • 6 Mental selling techniques
  • Skills practices on case study by applying mental selling techniques to address buyers’ needs

Reservation