Buyology
Mental Selling Approach Focused on not only How Sellers Sell but How Buyers Buy
Persuasion Skill Workshop
What it is:
In this program, we would aid you to learn the mental needs of buyers and acquire the psychological techniques to address their needs. It would also enhance your persuading ability.
Training needs that the program address:
- People do not understand the mental needs of buyers
- People do not know how to address the mental needs of buyers
- People feel difficult to persuade others
- People do not know how to identify the mental needs of buyers
Program Flow:
Part 1: The Fundamental Mental Needs of Buyers
- Learn how to understand the buyers
- Through the lead-in activity “You Are What You Wear” to learn buyers’ mental needs
- Conduct psychological exercises “Why Behave Like That?” to learn to identify the fundamental mental needs of a buyer
- Introduce 11 psychological techniques to address the 11 mental needs
- Learn to apply the techniques in different situations
